AAI is taking advantage of the vinyl collecting AFI fanbase by charging $20 for a 7" record. They know we'll buy it because it's "limited edition" (even if we don't have any solid pressing numbers), because it's either buy it know or buy it from someone flipping it. Either way the records sell and they make their money.
It's frustrating because I want to collect the variants, but no matter what, I'm shelling out $25 shipped for a new fucking 7" with 10 minutes of music on it.
Edit: Not to mention, they aren't limiting the amount of the in-store variant to each customer, which means people can go in and buy as many as they want to "trade" or sell on the internet.